Did you need photography of your service, products, process, people, location and other?
What are the categories, What is the process, Help me understand your service/product.
Who are all the decision makers? Is there a design firm or agency involved? Who is going to be photographed? Who do we need to get special permissions from?
Will you be posting them on your website, social media, advertising print campaign, brochures/ print collateral, trade magazines, book publication.
How long do you plan on using these images?
What is your brand feeling, concept, color palette, and target audience?
Who are your competitors.
When do the photos need to go to press? What is your budget range you would like to keep around?